The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
Digital marketing is a growing sector and workers with these skills are in demand. As businesses access new markets through online channels, they need employees who can help to build their online trading and commerce capabilities.
This module is suitable for a wide range of candidates; for example, entrepreneurs, employees of small- and medium- sized enterprises, students, and marketing professionals who want to build and certify their digital marketing skills.
Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used. After passing this module, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. They will be able to:
understand the key concepts and terms used in digital marketing
recognise the importance of different tactics and when to use them
identify different tools and platforms and know what they are used for
outline the considerations and options for creating campaigns
understand insights and analytics and what services are available to measure them.
Leaving Certificate or equivalent, fluency in the English language and intermediate computer literacy level are required.
You will be required to complete and pass a basic IT Literacy entry quiz at the start of the course, if you do not pass the quiz you will not be able to continue with the programme.
All students should have access to a PC or laptop running a supported version of Windows (e.g Windows 10). Apple/Android devices are not supported and cannot be used for this course.
A broadband connection is essential to stream video content.
You require a web browser to view content and access web platforms. You will receive an Office 365 licence to use for the duration of the course.
ICDL Profile Certificate in Digital Marketing
Payment in full through Lir Shop, or by secure Payment Link