Lir Business Centre

Advertising FETAC Level 5 L20146

Training Aim:

To enable the Learner to gain an in-depth understanding of the advertising element of the marketing communications mix and how advertising campaigns are planned, developed and assessed.

Objectives:

Understand the range of marketing techniques and the differences between them

Realise where advertising fits into the mix and where it becomes part of marketing strategy

Analyse product life cycles, their relationship to branding and positioning, and the influence of advertising

Understand the ways in which advertising campaigns are planned

Explain how clients and agencies interact, and the key departments in each

Identify the attributes necessary to succeed in the administrative and creative roles in an agency

Analyse media activity fully and understand the function of different types of market and media research

Outline Training Plan:

The specific learning outcomes are grouped in 6 units.

Unit 1: Introduction to Advertising
Unit 2: The Client/Agency Axis
Unit 3: Media
Unit 4: Creativity
Unit 5: Planning Advertising Campaigns
Unit 6: Research and Control

Training Duration:

30 approx hours (depending on Learner's prior knowledge/existing skills).

Course Fee:

Upon request (discounted group and FÁS/CE participant)

Record System

Access Database, as approved by FETAC.

All results are recorded on our database and comply with the Data Protection Act 1988.Project and Examination.

Assessment & Certification:

All assessment is devised by the Internal Assessor, with external modification by FETAC.

Assessment Briefs:

Written Examination: 40%

Collection of Work: 60%

Grading: Pass 50- 64% Merit 65% - 79% Distinction 80-100%

Trainer/Instructor/ Workplace:

Training Organisation - FAS Approved = 902364.
Tutors listed on the NRT - National Register of Trainers.

Training Facilities:

Lir Business Services & Training Centre, Mullingar, Co. Westmeath or In-company.
Training Rooms, materials, books, approved course manuals, CD-ROMs, On-line tuition, computer software and materials on video/audio cassettes.

Back to Course List...

Advertising FETAC Level 5 L20146
Training Aim:	To enable the Learner to gain an in-depth understanding of the advertising element of the marketing communications mix and how advertising campaigns are planned, developed and assessed.
Objectives:	Understand the range of marketing techniques and the differences between them Realise where advertising fits into the mix and where it becomes part of marketing strategy Analyse product life cycles, their relationship to branding and positioning, and the influence of advertising Understand the ways in which advertising campaigns are planned Explain how clients and agencies interact, and the key departments in each Identify the attributes necessary to succeed in the administrative and creative roles in an agency Analyse media activity fully and understand the function of different types of market and media research
Outline Training Plan:	The specific learning outcomes are grouped in 6 units. Unit 1: Introduction to Advertising Unit 2: The Client/Agency Axis Unit 3: Media Unit 4: Creativity Unit 5: Planning Advertising Campaigns Unit 6: Research and Control
Training Duration:	30 approx hours (depending on Learner's prior knowledge/existing skills).
Course Fee:	Upon request (discounted group and FÁS/CE participant)
Record System	Access Database, as approved by FETAC. All results are recorded on our database and comply with the Data Protection Act 1988.Project and Examination.
Assessment & Certification:	All assessment is devised by the Internal Assessor, with external modification by FETAC. Assessment Briefs: Written Examination: 40% Collection of Work: 60% Grading: Pass 50- 64% Merit 65% - 79% Distinction 80-100%
Trainer/Instructor/ Workplace:	Training Organisation - FAS Approved = 902364. Tutors listed on the NRT - National Register of Trainers.
Training Facilities:	Lir Business Services & Training Centre, Mullingar, Co. Westmeath or In-company. Training Rooms, materials, books, approved course manuals, CD-ROMs, On-line tuition, computer software and materials on video/audio cassettes.
	Back to Course List...